In order to leverage the festive time of year New Years creates, we created a Secret Ticket Tracker website that allowed people to find the most exclusive and elusive tickets to the most exciting New Years parties ever. An activity feed and countdown ticker displayed showed whenever a ticket or phone was found and how many of these exclusive tickets were left.
How It Works.
Users logged in with their Facebook profile, and picked an avatar which became their marker for the map. They dragged their marker on the map to where they thought a party ticket could be hidden. All throughout the ticket search, users were helped with "Clues" letting them know whether they were "HOT" or "COLD".
We added to the excitement of the search even further by hiding phones across the country. Users were exposed to different features and products all along their journey.