What Your Business Can Learn from the #NerdNation

Gary Willmott
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They wear black hoodies, live in California, write code and give quirky and inspiring TED Talks. Some build annoyingly addictive social media networks and have movies made about them. Some build rockets, while others build games that have us falling…

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A Lens into South Africa’s Youth Now.

Anton Moulder
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Firstly, before I start making claims about the state of South Africa’s youth and how our marketing strategies to reach young people need to improve, I would like to mention that they work with addiction centers in South Africa’s sub-culture…

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Yep. Advertising Is Dead, so What Now?

Anton Moulder
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I was almost tempted not to write this article, because among most of my peers (agency/digital/technology folk) this subject is so 3 years ago. However, time and time again while working with clients and agency partners I am still finding…

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Why We Ditched Our Creative Directors.

Gary Willmott
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As we were going through our restructure for 2014, we noticed the role and need for a Creative Director became obsolete, and only added an unnecessary layer in our process of doing great work. Most people see a “creative” as…

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