A Lens into South Africa’s Youth Now.

Anton Moulder
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Firstly, before I start making claims about the state of South Africa’s youth and how our marketing strategies to reach young people need to improve, I would like to mention that I very much spent much of my youth in…

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Yep. Advertising Is Dead, so What Now?

Anton Moulder
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I was almost tempted not to write this article, because among most of my peers (agency/digital/technology folk) this subject is so 3 years ago. However, time and time again while working with clients and agency partners I am still finding…

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Why We Ditched Our Creative Directors.

Gary Willmott
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As we were going through our restructure for 2014, we noticed the role and need for a Creative Director became obsolete, and only added an unnecessary layer in our process of doing great work. Most people see a “creative” as…

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