A Lens into South Africa’s Youth Now.

Anton Moulder
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Firstly, before I start making claims about the state of South Africa’s youth and how our marketing strategies to reach young people need to improve, I would like to mention that I very much spent much of my youth in…

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Getting the Mobile Basics Right.

Anton Moulder
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I felt it necessary to write this after visiting yet another well known brand on my mobile phone that served me with… nothing. I need to warn some of you this post is not going to be revelatory on any…

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Yep. Advertising Is Dead, so What Now?

Anton Moulder
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I was almost tempted not to write this article, because among most of my peers (agency/digital/technology folk) this subject is so 3 years ago. However, time and time again while working with clients and agency partners I am still finding…

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